In any business or service that you are making available to others, it is so important to know how they find your product or service. Do they like it? Does it satisfy them? Can your product or service be further improved? With such information, you can move forward with plans to improve your product or service. This can even give you an idea what other services or products you can make available.
On the other hand, you can also generate information whether you need to withdraw a product or service from the public since it is simply not working out, as it should.
Now for you to gather all these information, it can only mean that you are listening to the voice of the customer. And this should rightly be so. After all, who will patronize your product or service but the customer and all the other people he or she would have convinced by her own testimony that yours is the best product or service there is currently available. Both the new and established entrepreneur should know how to listen to the customer. What the customer says may even lead the entrepreneur to further birth a new product or service. Ah, the businessperson or service provider has nothing to lose when he or she chooses to listen to his or her customer. Getting out a customer satisfaction survey should really be then a norm for the businessperson or service provider. This can be done periodically or during certain times of the year. It is always best that the customer is given his or her chance to speak.